The Portable Document Format, or PDF, can be a useful tool. The format gives users another way to access web content. However, PDFs have some
Read more
Writing Easy-to-Read Content
People read differently online. They scan for information instead of reading every word. You can tailor your web content to this behavior by ensuring that
Read more
NIU Brand Voice for the Web
If you help maintain an NIU website, you’re familiar with NIU’s communication standards. You know that our primary audience is current and prospective students.
Read more