You work hard on your web content. How can you help your message reach the largest possible audience? One way you can help reach more
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Writing Effective Meta-descriptions
Meta-descriptions provide brief summaries of webpage content. They appear on search engine results pages along with URLs and page titles. Cascade, our content management platform,
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Effective FAQ Pages
A page or section dedicated to frequently asked questions (FAQ) can be a useful part of your website. It’s a tool that audiences are used
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Using Inclusive Language
NIU websites must be accessible to everyone. Part of accessibility is using inclusive language. Language is inclusive when it doesn’t exclude anyone based on characteristics
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Web Standards Update
The Web Standards are a set of guidelines that govern the creation and revision of NIU websites. They help us provide a consistent user experience
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Takeaways from HighEdWeb
This fall, members of the web team traveled to Milwaukee to attend the 2019 HighEdWeb conference. The annual conference is sponsored by the Higher Education
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Using PDFs on Your Website
The Portable Document Format, or PDF, can be a useful tool. The format gives users another way to access web content. However, PDFs have some
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Writing Easy-to-Read Content
People read differently online. They scan for information instead of reading every word. You can tailor your web content to this behavior by ensuring that
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NIU Brand Voice for the Web
If you help maintain an NIU website, you’re familiar with NIU’s communication standards. You know that our primary audience is current and prospective students.
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