content strategy – Web and Internal Communications

Takeaways from HighEdWeb

November 25, 2019 lorip Pro tip

This fall, members of the web team traveled to Milwaukee to attend the 2019 HighEdWeb conference. The annual conference is sponsored by the Higher Education

Using PDFs on Your Website

June 21, 2019 lorip Pro tip

The Portable Document Format, or PDF, can be a useful tool. The format gives users another way to access web content. However, PDFs have some

Writing Easy-to-Read Content

April 26, 2019 lorip Pro tip

People read differently online. They scan for information instead of reading every word. You can tailor your web content to this behavior by ensuring that

NIU Brand Voice for the Web

September 4, 2018 lorip Pro tip

If you help maintain an NIU website, you’re familiar with NIU’s communication standards. You know that our primary audience is current and prospective students.