content strategy

The federal government has issued new requirements about the accessibility of web content provided by state and local governments. As a state institution, NIU must...
Having accurate, up-to-date information on your NIU webpages is an important way to build trust with your audience. If a user comes to your site...
People read differently online, quickly scanning webpages instead of reading word by word. Along with headings and bulleted/numbered lists, links are one of the elements...
Go.niu.edu is a tool that creates a shorter version of a URL (webpage address). It’s similar to other link shorteners like TinyURL or Bitly, but...
As you might know, PDFs can be problematic for our online audience. It can be difficult to ensure that PDFs are accessible to all visitors....
As of July 1, 2024, the web team will no longer create, support or host new online forms in Formsite. In the past, this platform...
On-page search engine optimization (SEO) refers to using certain kinds of content on a webpage, or formatting it in a certain way, to appeal to...
Spend enough time in areas of the internet devoted to media design, and you’ll eventually hear about “the fold.” In particular, staying above it. A...
The HighEdWeb Association’s 2022 Accessibility Summit took place online this past July. Several members of the web team benefited from attending the virtual presentations. We’re...
We’ve already provided some best practices for tables and tips for creating accessible tables. But what if you have a table that seems more complex...