Skip to content
Web and Internal Communications

Web and Internal Communications

  • NIU Home
  • NIU Today

Tag: content strategy

Is Interaction Cost Costing You Readers?

March 5, 2021 lorip Pro tip

You work hard on your web content. How can you help your message reach the largest possible audience? One way you can help reach more

Read more

Writing Effective Meta-descriptions

March 5, 2021 lorip Pro tip

Meta-descriptions provide brief summaries of webpage content. They appear on search engine results pages along with URLs and page titles. Cascade, our content management platform,

Read more

Effective FAQ Pages

September 28, 2020 lorip Pro tip

A page or section dedicated to frequently asked questions (FAQ) can be a useful part of your website. It’s a tool that audiences are used

Read more

Using Inclusive Language

September 28, 2020 lorip Pro tip

NIU websites must be accessible to everyone. Part of accessibility is using inclusive language. Language is inclusive when it doesn’t exclude anyone based on characteristics

Read more

Web Standards Update

September 27, 2020 lorip Process improvement

The Web Standards are a set of guidelines that govern the creation and revision of NIU websites. They help us provide a consistent user experience

Read more

Takeaways from HighEdWeb

November 25, 2019 lorip Pro tip

This fall, members of the web team traveled to Milwaukee to attend the 2019 HighEdWeb conference. The annual conference is sponsored by the Higher Education

Read more

Using PDFs on Your Website

June 21, 2019 lorip Pro tip

The Portable Document Format, or PDF, can be a useful tool. The format gives users another way to access web content. However, PDFs have some

Read more

Writing Easy-to-Read Content

April 26, 2019 lorip Pro tip

People read differently online. They scan for information instead of reading every word. You can tailor your web content to this behavior by ensuring that

Read more

NIU Brand Voice for the Web

September 4, 2018 lorip Pro tip

If you help maintain an NIU website, you’re familiar with NIU’s communication standards. You know that our primary audience is current and prospective students.

Read more
Copyright © 2021 Board of Trustees of Northern Illinois University. All rights reserved.