AI has made it possible for prospective students, families and our other audiences to learn about NIU without ever visiting our website. Instead, they often...
Having accurate, up-to-date information on your NIU webpages is an important way to build trust with your audience. If a user comes to your site...
People read differently online, quickly scanning webpages instead of reading word by word. Along with headings and bulleted/numbered lists, links are one of the elements...
When reading online, people scan for information instead of reading word by word. One way to meet this behavior is to use lists to organize...
NASA. ASAP. HR. Some acronyms are so familiar they seem universal. We forget how dependent they are on context and audience. If you’re at the...
On-page search engine optimization (SEO) refers to using certain kinds of content on a webpage, or formatting it in a certain way, to appeal to...
Spend enough time in areas of the internet devoted to media design, and you’ll eventually hear about “the fold.” In particular, staying above it. A...
Follow these steps to make any piece of content more effective for the web. If you have any questions about optimizing web content, contact us...
Many NIU students are among the first generation in their family to attend a four-year college. Since first-generation students may have received limited college preparation...
Can you imagine building a house with no blueprint? It would be difficult to tell how the pieces fit together. You need a plan for...