The web team has been exploring and implementing strategies to help NIU websites rank higher in search engine results. This ongoing process of search engine optimization (SEO) has involved editing page content, improving page loading time and making other changes.
Structural Changes
Pages that load faster are ranked higher by Google. The web team has taken steps to ensure NIU websites load as quickly as possible and continues to investigate future improvements.
We’ve also reviewed our heading structure and made some changes to make it more effective. By making sure each page has a unique H1, we can improve our site’s SEO.
Keywords and Meta-descriptions
Keywords are words used to search for a certain topic. By including targeted keywords in headings, page content and other locations, we can improve our ranking for certain searches.
Meta-descriptions are brief descriptions of page content that appear in search results. Effective meta-descriptions can help improve SEO.
The web team has been optimizing NIU’s meta-descriptions. Starting with pages of high priority to prospective and current students, they continue to review the meta-descriptions on important pages.
Improve Your SEO
Here are some things you can do to improve your content’s SEO:
- Identify and incorporate keywords into headings, introductory text and alt text for images.
- Consider voice search: Try using a heading formatted as a question someone would ask about your content.
- Check for broken links, which can negatively affect SEO.
