Meet Matt Braasch, Web Analytics Project Manager

The web team is proud to introduce Matt Braasch, who joined our team this summer. As a web analytics project manager, Matt’s duties will focus on analyzing and visualizing raw website data. This will enable him to make informed decisions and recommendations to improve the NIU website user experience.

Matt comes to NIU after a decade in the banking industry with National Bank & Trust, First Midwest Bank and Old National Bank. His time as a consumer loan underwriter helped him hone his time management and communication skills. With his adaptability and proficiency with data-mining and change implementation, Matt is a valuable addition to our team.

Inspired by the scope of his new role, Matt looks forward to focusing on technology in a welcoming environment: “I have friends who work or have worked for NIU, and I was looking to get back into the realm of technology after some time away. Having a new career, employer and team to work with is very exciting and refreshing.”

A resident of Cortland, Illinois, Matt likes to keep busy with house projects, going to the gym and playing sports like softball, volleyball, golf and bowling. Another favorite activity is going to concerts: He’s been to 23 Dave Matthews Band shows – and counting! Matt also enjoys spending time in the Lake of the Ozarks and is a proud dog-dad to Koda, an Australian Shepherd.